In the world of marketing, driving customers to your website is a key component in channeling conversions and expanding revenue. There are multiple tactics available to drive existing and potential customers to your website, such as direct traffic, referral traffic, search traffic, and email marketing. With society’s dependence on checking emails daily and the personalization available through email marketing, this is a tool all marketers should master for the customer creation process.
Why Email Marketing?
Personalization and Email Usage According to Porch Group Media’s blog on Email Statistics for 2024, “Email marketing persuades the purchasing decisions of nearly 6 out of every 10 email subscribers. At least once per month, 50.7% buy something from a marketing email.” This is due in part to the prevalence of email users around the world and the personalization email marketing allows. The powerful combination of accessibility and individualization of email marketing establishes the projected growth that is seen in the figure above from Statista, showing that by 2027 email marketing is projected to bring in almost 18 million dollars in revenue.
This is no surprise considering almost 90 percent of Americans 15 and older use email and nearly all email users (99%) check their inboxes daily, as per Porch Group Media’s blog. By targeting individuals through platforms they utilize daily, the chances of channeling traffic and successful conversion rates are much more significant. This, coupled with personalized content such as targeted subject lines, engaging emojis, or moving images gives brands opportunities to speak directly to their customers and feed communication they know they want to hear.