Meet KTM – Your Marketing Maestro
Hi! I’m glad you’re here. My name is Kristen Taylor Maestu, a 24-year-old Miami native. I’m a marketing enthusiast with a passion for brand development, social media, strategic communication, and storytelling. My journey in marketing is driven by a passion for content creation and a commitment to making complex concepts accessible, easily digestible to consumers, and engaging. I thrive in team settings where innovation and imaginative thinking are encouraged.
Education and Career
I attended Florida State University and graduated Magna Cum Laude in 2021 with two Bachelor of Science Degrees, one in Media and Communications and the other in Psychology. I was a Florida Bright Future Scholarship recipient due to academic excellence, a Seminole Sales Club member, a member of Phi Sigma Theta Honor Society, and a Delta Gamma Sorority Recruitment Officer.
My trajectory into marketing was not a clear path, but rather a discovery after some trial and error. Straight out of college, I accepted a position at a healthcare recruitment firm. After 8 months of recruiting, I knew it was time for a serious career change.
For almost 3 years now, I have been working at Baptist Health as a Marketing and PR Specialist. I started in the Clinical Enterprise sector, handling the production and distribution of all non-institute marketing materials for Baptist Health Medical Group spanning from Palm Beach to Marathon County. I also led team efforts in social media initiatives for all Baptist Health Medical Group opportunities. Since then moved into the renowned service line of Baptist Health Cancer Care. I lead each step of the creative development process: overseeing timelines, copywriting, design, printing, and ad distribution for every collateral item and campaign. In this fast-paced role, I manage a multitude of projects and campaigns and have experienced a system-wide rebrand. I work firsthand with our social media team pitching ideas and collaborating with Doctors to produce content, as well as creating and presenting decks to high-level executives. I’m a pivotal figure in all brainstorming and status meetings, contributing creative insights for brand marketing from the initial idea to the final distribution. My passion for marketing has been curated thanks to this role. I’ve learned firsthand the power of effective communication, strategic engagement, and maintaining brand loyalty.