Spotify Wrapped – An Annual Social Media Marvel
Every year my friend group guesses what our Spotify wrapped will be. We each list our predicted top artists, songs, […]
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Innovation with Purpose: How Apple Stays True While Expanding
When it comes to a brand that has mastered the ability to extend and grow outside of its original product
Innovation with Purpose: How Apple Stays True While Expanding Read Post »
Why ROI Matters: A Look into ROI in Healthcare Marketing
Marketing efforts are useless if we cannot measure their impact through numbers and most importantly, if it does not contribute
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Storytelling – The Ultimate Persuasive Communication Tactic in Marketing
A marketers’ goal is to get their message across successfully and spark positive action in their audience. The number one
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Building Community Connections: Billboard Advertising vs Event Marketing in Healthcare
Marketing and Communications is a multifaceted field containing several different communications channels. According to Micheal Kern with Zapier, there are
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The Difference Between Brand Identity and Brand Image: Why It Matters
When it comes to brand management, brand identity, and brand image are like two sides of the same coin. Brand
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Understanding Marketing Strategies for Impulse Buyers
They say retail therapy is sometimes the best therapy – with this mindset, brands should consider catering marketing strategies to
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The Importance of the AIDA Model for Marketers
Understanding the psychology of consumers’ purchasing decisions requires an understanding of the AIDA Model. Attention, Interest, Desire, and Action, or
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The Harm of Short-Term Sales Tactics to Your Brand
Have you ever thought to yourself “Wow, this brand has 50% off sales all the time – how odd?” Or
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The Power of Understanding BDI/CDI for Your Business
To maximize strategies and improve targeted market success, businesses and marketing experts must first understand its Brand Development Index (BDI)
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