“Someone once told me that a great brand makes you “feel something.” Disney is a classic example, you feel magic. Volvo makes you feel safe. But the multi-million-dollar question is why do you feel this way? I believe it’s because of years of great storytelling. Years of great visuals. There is no greater storyteller than people that have used your product, experienced your services, or in my case, had their life extended because of our physicians. Customers today have the attention span of a nanosecond, the only way to get through is to engage them with compelling and authentic stories.”
– Kristen Ordonez, MS, Assistant Vice President of Marketing and Communications at Baptist Health