#consumerperception

There are two common denominators that every viral video contains – it evokes a strong emotional response from its viewers and in turn, influences its viewers to share with their social group. There are positive emotions that can come from a viral video such as happiness, laughter, astonishment, nostalgia, and sometimes even a few happy tears. On the latter note, negative emotions can be evoked from viral videos as well: anger, disgust, disappointment, etc. When a brand is tied to an influential viral video that elicits a negative psychological response it can change consumer perception of that brand.