To be a successful marketer you must clearly understand who you are marketing to and in essence who your potential consumers will be. Identifying your brand’s buyer persona is crucial to a successful marketing plan that will attract and connect with the intended target audience.
The Value of Buyer Personas Read Post »
It is no secret that Starbucks Coffee is arguably the most popular coffee organization worldwide. With more than 32,000 stores in 80 countries (according to Starbucks), they have become the industry leader of any coffee chain. So, what is the reason they sell billions of coffees annually? Is there coffee really that good? Or does purchasing their coffee make you feel good?
Is it really about the coffee? Read Post »
